![](https://cdn.prod.website-files.com/6273fbaff51ab4697a04a924/627a8132499b7144697f7515_Capital-City-Logo-3.jpg)
![](https://cdn.prod.website-files.com/6273fbaff51ab4697a04a924/627eb495dbe37749166039ee_okc-zoo-orangutan.jpg)
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Redefining the Zoo's Identity
Client
OKC Zoo
ServiceS
Branding, Signage, Collateral Materials, Event Materials
WHO THEY ARE:
The opportunity to rebrand a the OKC Zoo was beyond exciting. With an easy design brief like "we want something that represents the Zoo, Botanical Garden and Aquarium, that can't show a specific animal, and needs to be simple" we knew we were up for a fun challenge. The resulting mark incorporates a Red Bud leaf and water drops to create the paw print icon. The brand has since extended to additional logos and branding for fundraising events.
![](https://cdn.prod.website-files.com/6273fbaff51ab4697a04a924/627a8953ee874d1acaba7399_static1.squarespace-3.jpg)
![](https://cdn.prod.website-files.com/6273fbaff51ab4697a04a924/6283b66df7382d63268b576e_627461a19fea49accbfe8074_static1.squarespace.jpg)
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![](https://cdn.prod.website-files.com/6273fbaff51ab4697a04a924/627eb79625d90820bbec5679_okc-zoo-leopard-logo.jpg)
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![](https://cdn.prod.website-files.com/6273fbaff51ab4697a04a924/627eb4fb9518a9320f61951a_okc-zoo-flamingo-logo.jpg)
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![](https://cdn.prod.website-files.com/6273fbaff51ab4697a04a924/627eb609a9d67536f2cc0eaf_zoo-friends-logo-wide.jpg)
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![](https://cdn.prod.website-files.com/6273fbaff51ab4697a04a924/627a8af3e8bb5e050d350a7e_BusCards%20v2%20copy%20(1).png)
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![](https://cdn.prod.website-files.com/6273fbaff51ab4697a04a924/627ebc40748d59ffd17e80e6_GIF.gif)